Tag Archive for facebook

Data Collection: 2# Social Media Buttons

Nowadays almost every website uses social media buttons from Facebook, Google+ and Twitter. However, when visiting any of these sites these buttons send information back to Facebook & Co. Even if you are not logged in into one of these networks, they collect the address of the web page you are visiting and some other meta data which can identify you. Clicking on the social media button is not required. This way these networks are able to track which websites users are visiting and are able to build fairly complete browser histories of their users. Creepy, I know.

To prevent this unwanted data leakage we choose an alternate approach. The concept is fairly easy. Per default only a gray mockup image of a like-button is embedded. Only if a user clicks this button the real like-button is loaded and information is sent to the social network. With a second click the user can then like the webpage (or tweet it etc.). Unfortunately some of our competitors don’t know this and expose their visitors to third party data collection.

Data Collection: 1# Facebook

That Facebook in general isn’t the best choice, when trying to maintain a certain degree of privacy, is almost common sense. However, before posting something on Facebook it’s always a good idea to think twice whether you want this information to be associated with your name.

So when writing something in a post or chat field you might sometimes decide not to actually post it. Facebook though seems rather interested in what you have intentionally chosen not to share. They call it “self censorship” and two Facebookers have now published a study about this. The article closes with the following:

… we have arrived at a better understanding of how and where self-censorship manifests on social media; next, we will need to better understand what and why.

For the future it may be helpful to keep in mind, that the technology to save your unpublished content already exists. It is basically the same how Google offers search suggestions while you are typing in the search box.